When designing and engineering a new product, the devil is in the details. Every step of the development process is as important as the next. The further along your team gets, the higher the stakes—especially when it comes to electrical equipment. Even a small miscalculation or oversight at the beginning of a project can result in major issues down the road. Below is a brief overview of the product development strategy and process along with key elements to consider in each phase. These considerations may be the difference between a successful product launch or a failed attempt.